ShopperTrak Analytics

Make sense of your traffic data and maximize selling opportunities

woman shopper looking at bottled beverage in refrigerated aisle of a grocery or convenience store

Measure and Benchmark Traffic and Shopper Data to Help Optimize Operations and Enhance the Customer Experience

Retail stores and large venues need predictive retail analytics with a clear, reliable view of traffic data to help make informed decisions that drive sales. Sensormatic Solutions aggregates powerful sets of data into one centralized location so you can make sense of what is happening — and why — in your retail category, market, and store within seconds.

Built with continuously evolving customer driven feedback, ShopperTrak Analytics provides accurate insights into labor and store performance optimization, marketing effectiveness, merchandise planning and property investments. By incorporating broader property and enterprise-wide analytics, you can convert diverse data sets into actionable insights and create a superior shopping experience.

Exclude Staff Movements From Store Counts

Sensormatic Solutions utilizes traffic data collected by overhead people counting devices to help you boost engagement and drive conversion and profitability. Our Employee Exclusion solution works to remove staff movements from store traffic counts, allowing you to calculate more precise conversion rates and measure how effective your staff is in engaging shoppers. 

Learn more about the benefits of accurate store counts using Employee Exclusion

male retail automotive department employee helping a female shopper select tires for her car

busy retail apparel store with sweaters on a rack in the foreground and several queues of shopper at register in background

Know Store Occupancy Changes in Real Time

Sensormatic Solutions’ Occupancy solution powered by ShopperTrak Analytics helps you to accurately understand shopper density within your store. We can help you follow local or government ordinances to meet social distancing guidelines, stay within maximum limits, and improve traffic management strategies. With up-to-the-minute visibility into occupancy, you will have the information you need to optimize staffing and provide greater customer engagement during peak traffic times.

Discover how the visibility our Occupancy Solution provides can help all aspects of traffic management

Drive Exceptional Customer Experiences and Selling Effectiveness

Sensormatic Solutions has partnered with HappyOrNot®, a real-time customer feedback management company that provides awareness into when, where and why your customers were satisfied with their shopping experience. This collaboration, called Brand Vitality Meter, brings together the expertise of both companies to deliver exceptional insights from solutions that optimize customer experiences that drive business growth.

See how this collaboration can drive performance and uncover valuable in-store opportunities

male retail store associate assistant clerk helps female shopper to select clothing from the apparel rack

2 female shoppers carrying shopping bags riding an escalator in a retail shopping mall

Execute Strategies to Meet Customer Expectations

 Uncover the transformative secret that sets industry leaders apart from the rest - the power to dismantle organizational barriers and cultivate the essential capabilities that unlock unparalleled performance. Unleash the full potential of traffic data to revolutionize your organization, optimize performance, and drive revenue growth.

 Download the eBook, The Retailer's Guide to Using Traffic Data Cross-Functionally