Connect the Digital Breadcrumbs Along the Path to Purchase
Understanding the shopper journey is key to impacting overall shopper behavior. Not only do you want shoppers to come in, you want them to engage, purchase and most importantly enjoy their shopping experience. Our solution leverages people counting devices, Wi-Fi, mobile and video technology helping you understand what is happening inside your retail space.
With Shopper Journey analytics, retailers get a more holistic view of insights through a single platform. Our cross-technology integration and unique data-rich approach enables retailers to build a comprehensive picture of their customers’ movements and make better-informed business decisions for a superior shopping experience.
Go Beyond Your Store With Mobility-Based Intelligence
Sensormatic Solutions is delivering contextualized mobility data to form an in-depth understanding of shopper behaviors beyond the store. Many shopper journeys begin outside the store, and knowing precisely where they begin can provide insights to drive predictive analysis at your store. Shopper Mobility is a leading indicator for store traffic and understanding movement patterns that can help define tactical and strategic enterprise-wide decisions.
Shopper visitation patterns will continue to evolve, and connecting in-store traffic — with beyond-the-store insights — is necessary to formulate a more accurate shopper view. By leveraging Shopper Mobility data, you enable a new level of awareness to your brand, partner, and competitor locations.
Provide an Immersive Shopper Experience With Digital Display Content
Data is transforming store engagement, influencing how, why, and where shoppers make their purchasing decisions. Sensormatic Solutions enhances this engagement through interactive brand messaging tailored to specific demographics. By gaining deeper insights into your guests, you can drive in-store sales through actionable shopper insights that empower you to deliver targeted advertising and promotional video content throughout your retail environment.
Get Ahead of Your Consumers With Shopper Analytics
The idea that retailers need to deliver a satisfactory customer experience is not new, but in today’s data-driven world, more control has been placed in the consumers’ hands — along with heightened expectations. This means personalization is a critical foundation for retail success and brand image.
Explore What's Possible Along the Shopper Journey
Discover how uniquely blending technology, data, and insights creates a clear view of the Shopper Journey.
Sensormatic Solutions' ShopperTrak Analytics Success: Increased Sales at the Shoppes at Mandalay Place
The Shoppes at Mandalay Place in Las Vegas is a 125,000 square foot retail location that boasts a unique assortment of tenants from all across the United States. To improve operations and enhance tenant performance, Mandalay Bay partnered with Sensormatic Solutions to implement ShopperTrak Analytics. Upon providing the data to their tenants, tenants were able to improve the impact of their merchandising and promotions. The result was a near-immediate increases in sales per square foot.
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